About Us

We’re based in New York City, where we’re actively gathering the tools to bring together our community of thinkers and doers. Derived from an Old English variant, Haerfest (pronounced “harvest”) was started in 2011 by our chief motivation harvesters (and brothers) Tim and Dan Joo.

Our mission is to equip our community of innovators, creators and founders with bags that are designed to inspire. It’s how we keep visionaries in motion. Join our community at @haerfest to connect and see how we are reimagining life on the go.

Dan and Tim Joo

@stevenbrahms

#VisionariesInMotion

@stevenbrahms

#VisionariesInMotion

Seen on Press

“The New York-based brand Haerfest is run by two brothers who are committed to offering more elevated but discreet versions of the schoolboy accessory. Their secret seems to be an attention to detail”.
“This Is the Next Wave of Young American Designers”.
“Minimalistic and luxurious backpack in just the right size. Goes well with anything, a perfectly balanced design that you can wear all season”.
“Haerfest, known for their clean aesthetic, have built a brand on transforming everyday bags and accessories into timeless pieces”.
“We promise they’re the only bags you need”.
“It's chic enough in case I have to go from the gym to an appointment”.
“Backpacks That Have Your Back, No Matter What”.
“If you don't know their names now, you will soon”.
“Designer Backpacks That Are Worth the Splurge”.
“If you’re looking for stylish backpacks with an aura of understated cool about them, look no further than Haerfest”.
“These modernized travel companions take care of every need”.