Support Series — Josef Adamu
Josef Adamu
Meet Josef (he/him)
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Creative Director based in Brooklyn. He's a multifaceted creative with a vision to change the way storytelling is conveyed. He took some time to share with us his work and what Support means to him.
As a BIPOC creative, what does “support” mean to you?
Support means advocacy, championing one another, and upholding those around you. It means being honest with feedback, but maintaining that sense of encouragement.
Who has supported you and why was it meaningful?
My community, both up close and from a distance. Family members, peers, work partners, amongst many others have played a role in uplifting me. The support is always meaningful because it comes from a place of authenticity, and passion.
What is a big challenge being a BIPOC creative in your industry?
Doing work that focuses primarily on BIPOC communities often restricts the lens clients look at you through. Opportunities from corporate clients aren’t as frequent as they could be, at least from my experience.
Any words of advice or encouragement to BIPOC creatives just starting out?
Start anywhere. Ideas are just ideas until you take a jab at executing. I got to where I am through trial and error.
What is your cultural heritage and how has it influenced your work?
I’m Nigerian-Canadian, meaning I was born in Canada to Nigerian parents. My creative perspective blends two worlds, which deeply reflects how I approach storytelling. It’s very rich in texture, vibrant in color, and deep in meaning.
Why is BIPOC representation meaningful to you?
BIPOC representation is meaningful because audiences are extremely diverse. People want to see themselves represented throughout the media.
Why is DEI (Diversity, Equity, and Inclusion) important to you and your industry?
DEI is important because it allows everyone to show up as their true self. That sense of comfortability is key when working in groups.
Why are telling BIPOC stories important to you?
Stories we tell are often rooted from underrepresented communities. They are authentic, raw, and thought-provoking. These narratives highlight a new perspective on storytelling while inspiring the next generation.
