At Haerfest, we focus on creating the best bags for work and travel so you can worry less about what you carry and more about how you carry yourself. For today’s traveler, essentials go far beyond a phone or wallet. The quintessential items are now beauty essentials on-the-go.
And so, Haerfest collaborated with Talk to Her, a consultancy firm in NYC and Very Good Light, a men’s beauty publication, to create a bag that serves this very purpose. After being frustrated with beauty bags that weren’t wearable or stylish, we came together to solve this conundrum. Called the SOON bag, it’s the perfect beauty bag/dopp kit crossbody hybrid. The SOON bag is specially made for every one of your travel beauty products without compromising convenience or taste. You can zip it every which way, shut it tight with its durable magnets, or even take out a clear compartment inside. It’s as versatile for your beauty as the person it serves.
On a plane, train or automobile, or your very bathroom and beyond, the SOON bag makes beautifying a ritual that comes along with you on your journey. While many of us may not quite be at our final destination, we’re all moving a bit closer knowing that we’ll get there, together, very, very soon.
We named our bag SOON, for multiple reasons. In English, “soon” describes being in the midst of travel, close to a destination but still not arrived. It applies to our lives as young entrepreneurs. While each of us have a destination and goal we’d like to achieve, we’re still not “there” yet. But we work hard, trekking step by step forward in the hopes that we’ll get there one day soon. In Korean (our collective culture), “soon” means “pure.” It’s the perfect word to embody our bag, one that’s free of any materials derived from animals and a product that’s green-friendly.
Taking this mantra in mind, we’ve curated the best and buzziest green-friendly beauty brands to be included in our SOON bag. With each purchase, customers receive their own fully stocked travel essentials. These include: Herbivore’s Rose Hibiscus Coconut Water Hydrating Face Mist; Farmacy’s Coconut Gel Sheet Mask and Honey Butter Beeswax; The Ouai’s Texturizng Hairspray; Youth To the People’s Superfood Cleanser and eye cream.